Search Engine Optimization
Texas Web Houston
Helping the Lone Star Shine Brightly Over Texas Business
Search Optimization
Sure, everybody says they can do it. Just send them a few thousand dollars a month and they'll spam the search engines for you. Trust us, that doesn't work. You're just throwing good money after bad. Repeat submissions to search engines is not likely to work unless you've done all the others stuff right. The other stuff is more than finding the right keywords -- it's building good search-engine robot and human readable content (and good content is not flashing pictures!).
When it comes to Search Engine Optimization, three principals apply:
If you start with a search-engine friendly website design and clean coding, search engines will find your website.
A poorly designed website will never rank highly regardless of how many keywords you stuff into your meta tags or how much money you pay for search optimization software or services.
A search friendly website will often rise to the top in its key search terms on its own merits.
We want every website we design to be on page one of its targeted keywords, so we design "search friendly" into every website we create. We do this by making our website cake from scratch -- we measure the flour (words), sugar (images), eggs (coding), and milk (linkage) twice, and bake the cake into just the right shape before we coat the surface with icing (that intangible thing that says this website is not your ordinary cookie)! We don't use templates that look like every other website out there. We don't try to plug round content into too-small square holes. We analyze each project before we start building -- the nature of the business, the content (images and text) that will go into the website, the results expected from the site -- and then we build it from scratch.
When we're done building, we fiddle it a little to make sure the content is easy on human eyes and the coding is organized so that it is easy for search engine robots to follow and index. We read carefully and pay attention to the latest webmaster guidance provided by Google, Yahoo, and MSN and make sure we do everything they say the want and we try not to do anything to annoy them or prevent them from indexing our web pages. We do that first, then after a website is operational and fully tested, we submit it to the major search engines. Once they find it, usually in a week or two, we tweak content as necessary to improve search ranking.
We'd love to promise you instantaneous results, but we can't. And neither can anyone else if they're telling you the truth. But most of our websites find their way to the first page of search results for the targeted keywords in a few months time with just a little fiddling every now and then.
If you now have a website that nobody can find, send us an email. We'll look it over, provide you with some concrete ideas on how to improve your website's search engine ranking, and if you want us to do the work, give you a bid. If you haven't yet built your website, tell us what you want, then let us build it right from the start. Contact us at info@texaswebhouston.com.
You're reading our Search Optimization page.
